Who is targeted in the food industry?
I was surprised to find that alot of young people are targeted when it comes to fast unhealthy food."Some fast food chains target their advertising at children and students - an important market for them. McDonald's Happy Meals are one example, which includes a toy often tied in with a newly-released children's film. Ronald McDonald, first introduced in 1963 is a clown-like advertising mascot designed to appeal to young children." Its a slick industry using children to get the money out of the parents pockets. Whats the one thing that little kids love? TOYS! sliding in a smooth new updated toy every month or so is the perfect way to keep the kids interested in their food and not their waistline.
Also targeted, teens and young men. The word most associated with America is POWER, so why not associate that word in to food, perfect idea. "More recently, chains like Carl's Jr. and Burger King (see Burger King advertising) have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men's supposed desire for large, meat-filled burgers and rich, satisfying food." You want to be big and powerful? just go to Burger King...You'll be big alright.
Source: http://en.wikipedia.org/wiki/Fast_food_advertising
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